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愉快體驗:蘋果商店

很多零售商都用店舖面積和銷售業積衡量商店的價值,蘋果卻另奉行另類哲學:
“Our primary objective is to create a place that people will love. We’ve not only created a store, we’ve created a place for people to be.”(我們的主要目標是創造一個令人喜愛的地方。我們不單要創造一間商店,更要創造一個令人流連忘返的地方。) Continue reading

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